The importance of data and AI within organizations

A growing number of companies are choosing cloud-based solutions to make their systems more scalable and flexible. And the demand for the potential role of AI in this is increasing. Yashfeen Saiyid, Data & AI Practice Lead, explains how Proximus NXT helps to effectively and purposefully integrate data & AI within your organization.

Data and AI often pose a challenge for organizations because they are not very familiar with these technologies or hesitate to implement them.

Yashfeen Saiyid, Data & AI Practice Lead

How Proximus NXT makes a difference

Yashfeen Saiyid: "Data and AI often pose a challenge for organizations because they are not very familiar with these technologies or hesitate to implement them. However, every company can fully benefit from the valuable insights that data provides. Leveraging these insights not only improves processes but also informs strategic decisions that lead to significant optimizations such as increased efficiency, cost savings, and improved customer satisfaction."

"Proximus NXT can guide you through the process at different levels:

  • Ensuring data quality: It is crucial to ensure that the data used is high quality. This avoids the problem of ‘garbage in, garbage out’. Bad data will simply produce bad results.
  • Connecting data from different sources: By integrating different data sources such as ERP systems and CRM packages, we create a uniform and coherent data infrastructure where systems also communicate with each other via direct connections or modern API-based links.
  • Defining restrictions: Through data governance, we help protect sensitive data and ensure that the right people have access to the right data. Pursuing data democratization is a worthwhile goal. It is important to find a balance between accessibility and security, so that data remains both usable and protected.
  • Generating insights: By properly analyzing and visualizing data, you can gain valuable insights that help you make informed decisions. And we are introducing generative AI models that not only predict trends, but also generate new content.
  • Integrating AI functionalities: The integration of AI functionalities offers a wide range of benefits to help your company work more efficiently and discover new innovations."
Proximus NXT makes data and AI more understandable and unlocks the AI ‘black box’. Take an insurance company, for example. They need to know why some people are covered by insurance and some are not. It's not just about the result, but more importantly how that result is achieved.

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Co-creation: Making your data work

Yashfeen Saiyid: "A good foundation is crucial and is best compared to plumbing: you can only enjoy a nice hot bath if all pipes are connected properly. And we can help you lay that foundation. Together with 200 other experts from Proximus NXT, Codit and Proximus Ada, we listen carefully and try to understand every challenge, big or small."

"Data sources are also constantly evolving, so it is important to develop solutions that move with these changes. We do this from the perspective of data science and data engineering, working closely with the business. We work with our clients using use cases or involve them during workshops. Through this collaboration, we are able to develop an effective strategy. Because no one knows the business better than the client themselves."

"At Proximus NXT, our approach aims to help companies improve their data infrastructure, gain valuable insights and make optimal use of AI functionalities. In other words, we make your data work. Having better insights leads to better solutions and ultimately better service. We are not satisfied until we have created real value for our clients."